Consumer goods and services
Perspetivo supports decision-makers in companies offering products and/or services to individuals by providing representative data from all consumer groups. Leveraging our deep understanding of the Nordic population’s consumption patterns, we transform data into meaningful insights about your existing and desired target groups. Our goal is to provide accurate insights for decisions makers to create more attractive, reliable, and sustainable brands, products, and services for all. Through tailored surveys and fully representative panels, we keep decision-makers up-to-date with the present and future trends.
Challenges due to Lack of Representative Data
Data Reflecting Societal Diversity in Perspective
Insufficiently representative data can lead to misinformed decisions and missed sales opportunities. Incorrect strategies, products, and services failing to align with actual consumer needs can result.
Brand Damage
Consumer understanding can lead to dissatisfaction, damaging a company's brand and reputation.
Decreased Competitive Advantage
Without representative and accurate customer insight, companies risk lagging behind their more insight-driven and inclusive competitors.
Inefficient Marketing
Marketing efforts may falter if they're not based on representative customer insights, leading to ineffective resource utilization.
Solutions
Access to representative panels that reflect society's diversity and perspectives.
The opportunity to create a tailored panel representing the target group you want to understand more about.
The capability to conduct up to four surveys per year.
Access to comparative data to give your insights a broader context.
Trust-building, language-adapted, and inclusive user journeys for panelists
Access to statistical expertise - 8 hours per month
Choose the solution that suits you best
Demographic overview - subscription
Powerful collection of premium SCB data and open data
- DeSO data (SCB) at district level
- Common platform for open data
- Own overview/Dashboard
- Ability to tabulate and access insights
Representative panel - subscription & single surveys
Unique panel reflecting the Nordic population, including minority groups
- Access to unique insights
- Capacity to ask questions to our panel/conduct surveys/pulses and receive unique insights
- Access to 50 segmentation data points when segmenting panelists.
- Access to the solution 'Demographic overview'
Tailored panel - subscription
A unique panel reflecting your existing or desired target group. Ex. specific municipality or consumer.
- Access to unique insights - about your specific target audience
- Opportunity to compare your target group against others/our national representative panels - benchmark
- Short time from survey to insights
- Access to "Demographic Overview" as well as "Representative Panels"
Impact Data Incubator
The first incubator in the Nordics with a focus on the public sector and the real estate industry
- Access to all solutions
- Education and lectures with speakers from different countries who highlight best practices on how to best use data to turn negative trends
- Valuable network with organizations within the incubator
- 12 months and with a maximum of 12 organizations per year
Perspetivo is a member of Esomar
ESOMAR is a global organization that brings together professionals in the fields of market research, social research, and opinion polling. Being a member of ESOMAR is a quality mark that shows that a research company meets high standards, which underscores the member’s commitment to ethical and quality surveys. Membership provides access to international resources and proven methods. Perspetivo was granted membership in 2023.
