Opinion research

We capture today’s mood with our in-depth surveys. At Perspetivo, we’re deeply committed to understanding what people think, need and want. From political topics to societal changes, we provide a clear picture of Swedish opinions, including both majority and minority views. We ensure every voice is acknowledged, leading to highly accurate insights.

Our surveys are tailored to your needs as we consider the rich culture and language diversity of our society.

We give you the clear insights you need to understand what Swedes think, helping you make smart decisions in a fast-changing world.

Representative Diversity

In-depth, accurate insights via representative panels.

Inclusive Dialogue

A unique way to create effective, digital, and inclusive citizen dialogue.

Decision Support

Strengthening your decision-making with a continuous overview of demographic changes.

Choose the solution that suits you best

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Demographic overview - subscription

Powerful collection of premium SCB data and open data

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Representative panel - subscription & single surveys

Unique panel reflecting the Nordic population, including minority groups

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Tailored panel - subscription

A unique panel reflecting your existing or desired target group. Ex. specific municipality or consumer.

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Impact Data Incubator

The first incubator in the Nordics with a focus on the public sector and the real estate industry

Our Verticals

Real Estate

Property & Urban development

Property development, management, investment, Urban development, Community development

Consumer Business


TV, News, Streaming services, Newspapers, Magazines, Social media and more.

Perspetivo is a member of Esomar

ESOMAR is a global organization that brings together professionals in the fields of market research, social research, and opinion polling. Being a member of ESOMAR is a quality mark that shows that a research company meets high standards, which underscores the member’s commitment to ethical and quality surveys. Membership provides access to international resources and proven methods. Perspetivo was granted membership in 2023.