How We Work.

Perspetivo differs from traditional research companies through our approach to collecting data and delivering insights. Our foundation is simple but powerful: good decisions require good data, and good data must reflect the entire population, not just those who are easiest to reach.

Many actors still rely on traditional methods such as phone interviews or registry-based sampling, which often result in low response rates and weighted adjustments after the fact. We have developed a modern methodology that ensures representativeness from the start, meaning the demographics of respondents accurately reflect the population.

About our Surveys

All our surveys are conducted through our platform, allowing us to combine methodological precision with speed.

We use scientifically grounded methods such as stratified and randomized sampling. When needed, respondents are recruited directly for a specific survey via social channels, using the same techniques we apply for our panel recruitment (more on that just below).

Every survey is available in multiple languages and adapted to the target group. Respondents can choose their preferred language, reducing the risk of misunderstanding while strengthening trust and engagement.

Perspetivo conducts continuous quality assurance throughout the entire data collection process. The aggregated demographics of respondents are constantly monitored to ensure that those who respond to the survey accurately represent the target population.

We apply confidence levels and margins of error according to established statistical standards, ensuring that each survey achieves at least a 95% confidence level and a maximum 5% margin of error.

All data is fully anonymized and processed in accordance with GDPR.

About our Panel

Our panel is recruited through stratified digital recruitment models across social media channels, using randomized selection within defined strata and demographics such as culture, language, consumption patterns, and geography. This approach ensures that we reach not only the majority population but also the groups that are often excluded or underrepresented in traditional statistics.

The panel’s demographic composition is continuously monitored to ensure that the full population is represented and has the opportunity to participate in our surveys.

All Perspetivo panel members are verified through BankID upon registration, guaranteeing that every respondent is a real person and that each survey can only be completed once per individual, something that makes us unique in Sweden.

Our platform fully complies with GDPR and industry standards for data security.

In Summary

We see data as a democratic issue. When up to 40% of the Nordic population is routinely excluded from traditional surveys, society misses out on perspectives essential to understanding reality.

Perspetivo was built to change that. We create insights that include, that reflect the diversity of society, and that make decision-making more accurate, relevant, and future-proof.

This is what makes us unique, we combine technology, methodology, and a purpose-driven mission to ensure that every voice counts.