Our why
We believe in #AskingEveryone. Our work is about enabling a society where all voices are heard. We base our research on representative data by inviting as many perspectives as possible. Because representative data is not only democratic, it also leads to more accurate and trustworthy insights.
Our Story
Perspetivo was founded in 2022 by statistician and brand specialist Suzan Hourieh Lindberg, anthropologist and digital growth strategist David Khabbazi and leadership developer Zilan Lawan. Together they have experience from the private, public sector as well as from the sport industry.
The founders came together around a shared realization: far too many decisions, by businesses, governments, and institutions, are based on incomplete, unreliable data that fails to reflect the full population.
Across the Nordics, approximately 35% of the population is routinely excluded from traditional surveys and research. These individuals are often labelled as “hard to reach,” and as a result, their voices go unheard. This isn’t only a Nordic challenge, it’s a global one. Around the world, significant parts of the population are still missing from the data that drives key decisions.
Perspetivo has solved that. With deep expertise in both data and human behavior, we’ve built a platform to make truly representative research the new standard, not the exception.
At Perspetivo, we know that better decisions start with better data. Representative, inclusive, and designed to reflect the real world, because the impact of your decisions goes far beyond your organisation.
Suzan Hourieh Lindberg, David Khabbazi.
