A Report About Food

At Perspetivo, we believe that data becomes meaningful when it reflects real life. That’s why we asked people across Sweden to tell us about their food habits, values, and preferences. The result? A brand-new report that sheds light on how Swedes eat, and what matters the most when buying food.

We looked into everything from what meals are cooked at home to which cuisines are trending at restaurants, how price and sustainability influence shopping habits, and what people really think about locally produced food.

Whether you work in food retail, marketing, hospitality, or simply want to better understand how Swedes eat and think, this report offers fresh, data-backed insights to help you make more relevant decisions.

Download the full report (in Swedish) below.