Report about Public Service
03/10/2025
What do Swedes really think about public service? How much do they trust it, how often do they use it, and how have their views changed over time? This new report explores the public’s attitudes toward public service in Sweden, across age groups, backgrounds, and media habits.
The report dives into:
How much trust Swedes place in public service today
How trust has declined in recent years
How usage differs between Sweden-born and foreign-born residents
Which age groups show the strongest, and weakest, trust
This data provides a clearer picture of how Swedes navigate today’s media landscape, and offers valuable insights for anyone working with journalism, public institutions, policy, or communication in Sweden.
Download the full report below ⬇️
