In collaboration with SAM-KOM, Perspetivo has conducted a quantitative study exploring the key challenges and opportunities shaping the work of communication professionals across Sweden’s municipalities.

The report provides unique insights into the realities of working in municipal communication today, from evolving skill needs and hard-to-reach audiences to the shared challenges communicators face in an increasingly complex and fast-moving landscape.

Download the report to gain a deeper understanding of how municipalities are navigating these changes, and what it takes to communicate effectively in 2026 and beyond.