Here you can find information about how Perspetivo works, our research methodology and the most frequently asked questions.
Perspetivo differs from traditional research companies through our approach to collecting data and delivering insights. Our foundation is simple but powerful: good decisions require good data, and good data must reflect the entire population, not just those who are easiest to reach.
Many actors still rely on traditional methods such as phone interviews or registry-based sampling, which often result in low response rates and weighted adjustments after the fact. We have developed a modern methodology that ensures representativeness from the start, meaning the demographics of respondents accurately reflect the population.
About our Surveys
All our surveys are conducted through our platform, allowing us to combine methodological precision with speed.
We use scientifically grounded methods such as stratified and randomized sampling. When needed, respondents are recruited directly for a specific survey via social channels, using the same techniques we apply for our panel recruitment (more on that just below).
Every survey is available in multiple languages and adapted to the target group. Respondents can choose their preferred language, reducing the risk of misunderstanding while strengthening trust and engagement.
Perspetivo conducts continuous quality assurance throughout the entire data collection process. The aggregated demographics of respondents are constantly monitored to ensure that those who respond to the survey accurately represent the target population.
We apply confidence levels and margins of error according to established statistical standards, ensuring that each survey achieves at least a 95% confidence level and a maximum 5% margin of error.
All data is fully anonymized and processed in accordance with GDPR.
About our Panel
Our panel is recruited through stratified digital recruitment models across social media channels, using randomized selection within defined strata and demographics such as culture, language, consumption patterns, and geography. This approach ensures that we reach not only the majority population but also the groups that are often excluded or underrepresented in traditional statistics.
The panel’s demographic composition is continuously monitored to ensure that the full population is represented and has the opportunity to participate in our surveys.
All Perspetivo panel members are verified through BankID upon registration, guaranteeing that every respondent is a real person and that each survey can only be completed once per individual, something that makes us unique in Sweden.
Our platform fully complies with GDPR and industry standards for data security.
In Summary
We see data as a democratic issue. When up to 40% of the Nordic population is routinely excluded from traditional surveys, society misses out on perspectives essential to understanding reality.
Perspetivo was built to change that. We create insights that include, that reflect the diversity of society, and that make decision-making more accurate, relevant, and future-proof.
This is what makes us unique, we combine technology, methodology, and a purpose-driven mission to ensure that every voice counts.
FAQ
What is a panel?
A panel is a group of individuals who have voluntarily signed up to participate in surveys. Our panel includes people from across Sweden, covering a wide range of demographics, backgrounds, and life experiences.
Panelists are recruited with quality and diversity in mind, and verified through BankID to ensure every respondent is a real person. They participate anonymously and can opt out at any time.
What is a dashboard?
A dashboard is a digital analysis tool where you can view your survey results in real time. It typically includes:
Summary statistics
Filter options by demographic factors and/or specific answers
Export functions for data and reports
With Perspetivo’s dashboards, you can easily explore, compare and act on your insights, without needing to manually dig through spreadsheets.
What is a sample?
A sample is the group of people selected from a larger population to participate in a survey.
Instead of asking everyone in your target group (e.g. all adults in Sweden), you ask a smaller group - the sample.
For the data to be reliable, the sample must be representative of the larger population. This means that key characteristics like age, gender, geography, and other factors are proportionally included, not over- or underrepresented.
What is weighting?
Weighting is a method used to assign different factors or data points different degrees of importance, or “weight”, in a calculation or analysis. By applying weights, you can control how much each factor contributes to the final result or balance uneven datasets.
In survey contexts, weighting is often used to adjust the data and balance demographic factors. This has become especially common in studies where collecting representative data, data that reflects the entire target population, is difficult. Perspetivo do not use weighting but only real representation.
What is non-response?
Non-response is the term for when people in your sample don’t answer your survey.
Example: You invite 100 people and 70 respond. The non-response is 30%.
National surveys.
Subscription Standard
National surveys (min. 1,000 respondents)
Interactive dashboards
Up to 4 surveys/year (20–25 questions each)
Up to 2 pulse surveys/year (3–5 questions each)
National and targeted surveys.
Subscription Plus
National surveys (min. 1,000 respondents)
Target group or area-specific surveys
Interactive dashboards
Up to 6 surveys/year (20–25 questions each)
Up to 3 pulse surveys/year (3–5 questions each)
Yearly report with trends & key findings
Single Surveys.
Try Perspetivo
One-time national survey (min. 1,000 respondents)
Interactive dashboard included
