Privacy and Cookie Policy
Last updated: June 23, 2025
Last reviewed: September 25, 2025
1. Introduction
Perspetivo AB (“Perspetivo”, “we”, “us”, “our”) is a data controller of personal data (“Data”). At Perspetivo, we take your privacy very seriously and ensure that all applicable data privacy regulations are observed. In this section, you can learn about how we process your Data when you use www.perspetivo.com (“Site”, “Sites”) or our corresponding Perspetivo portal (“Portal”).
This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through links that we provide to you. These third parties are owned and operated independently from us and have their own separate privacy and data collection practices. Any personal data that you provide to these third parties will be governed by the third party’s own privacy policy. We cannot accept liability for the actions or policies of these independent third parties, and we are not responsible for the content or privacy practices of such sites.
2. About Perspetivo
Perspetivo is a Swedish insights platform that collects representative survey data to help organizations make better decisions. We aim to reflect society as it truly is by ensuring all groups are included in our research. Ultimately, all our work is about enabling a society wherein all people are welcome, and all voices are heard. We do this by inviting as many perspectives as possible, always aiming to get a full, clear view, because a full view leads to better decision making for all.
3. Categories of Personal Data
Depending on how you interact with us, we may collect the following categories of personal data:
Visitors of the Site:
Name
Email address
IP address (for security)
Marketing preferencesRegistered Panelists:
When participating in surveys via our Portal, your responses are linked only to a randomly generated user ID. We do not connect your responses to your name or identity. We may collect the following personal background data:
Gender
Sexual identity
Ethnic identity
Birth date
Zip code
Period of residence
Country of birth
Mother tongue
Level of education
Occupational information
Income level
Number of children
Number of household members
Number of pets
Civil status
Heritage
Personal experiences and habits
This Data is collected when you register or use our Sites or Platform, partake in surveys and research groups, opt-in to cookies, opt-in to receiving marketing material, submit feedback forms, from public records as well as through direct correspondence between Perspetivo and yourself.
4. Purpose
Perspetivo processes your personal data in order to fulfill our services and mission. We do so under the legal bases outlined in the General Data Protection Regulation (GDPR), Article 6(1). Specifically, we process your data for the following purposes:
Purpose | Legal Basis:
Collecting and analyzing survey responses| Consent; Legitimate Interest
Sending marketing communications | Consent
Improving website performance and analytics | Legitimate Interest Processing
Employment applications | Legal Obligation; Legitimate Interest
Conducting demographic and societal research | Consent; Legitimate Interest
Managing contact forms and support queries | Consent; Contract
Detecting fraud or risk | Legal Obligation; Legitimate Interest
We aggregate personal data wherever possible to prevent individual identification and anonymize research outputs. We never use your data for automated decision-making or profiling that could impact you personally.
5. Data Retention
Unless required by law, Data is retained for up to 36 months after your last interaction with Perspetivo, after which it is technically erased. Interaction with Perspetivo includes, for example, using our Sites, Platform, services or opening marketing communications from us. You can at any time opt-out of receiving marketing communications or close your account by following on-screen instructions or by contacting us at privacy@perspetivo.com.
6. Employment Applications
For both published vacancies and open applications, our recruitment process may involve the processing of the following categories of Data of our applicants: name; postal address; email address; telephone number; government-issued identification; references and CVs. This Data is retained for up to 12 months after the application date, or for as long as we have a legitimate business need for it. This Data is collected from public records, third-party recommendations and referrals, and through direct correspondence between Perspetivo and yourself.
7. Third Parties and Countries
We may share your personal data with affiliated companies and carefully selected third-party service providers who support us in delivering our services. These providers operate under strict confidentiality agreements and are only permitted to process your data to perform specific tasks on our own behalf. Examples of services we may engage include:
Cloud infrastructure and secure data hosting
Payment processing
Cybersecurity and system integrity
Market research and analytics
Survey delivery and customer communication
Legal and compliance advisory
Customer relationship management
As a default, we only share aggregated or fully technical anonymized data with third parties unless otherwise necessary for specific service delivery. All partners are obligated to follow GDPR-compliant data protection standards.
Our data is hosted within the European Union, primarily on Digital Ocean, Google Cloud and BigQuery infrastructure located in Sweden, Germany and Ireland. In any case where we transfer data outside the EU, we ensure that the third country has been deemed adequate by the European Commission or that appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place.
Perspetivo does not sell your personal data.
To request more detailed information about third-party vendors, please contact us at privacy@perspetivo.com.
8. Cookies
A cookie is a small text file that a website or application requests to save on your device. Cookies are widely used to help websites function, improve user experience, and collect insights.
Perspetivo uses only essential cookies, those necessary for our Sites and Portal to function properly. These cannot be disabled as they are required for site integrity and performance.
We also use Simple Analytics to understand aggregate visitor behavior on our website. Simple Analytics does not track individual users, does not store personal data, and does not use cookies for marketing or profiling purposes. To learn more, visit simpleanalytics.com.
We do not use any tracking, advertising, or personalization cookies. Our cookie banner appears on our public website (www.perspetivo.com) and reflects this policy. Should we introduce other types of cookies in the future, we will first request your explicit consent and provide updated preferences management.
PTS, the regulatory authority in the field, provides additional information about cookies on its website, pts.se.
For information on how to manage your browser’s cookie settings, follow these links:
9. Cybersecurity
We protect your Data using technical and organisational security measures. In order to prevent unauthorised access and ensure data accuracy, we have implemented strict guidelines for the organisation regarding the processing of personal data, including the use of two-factor authentication (2FA), SSL encryption, reCAPTCHA v3, and trusted third-party cloud data storage, with servers located within the EU.
10. Your Rights
Under the GDPR, you have the right to:
Access your data
Correct inaccuracies
Request deletion
Limit or object to processing
Withdraw consent
Request data portability
To exercise your rights, contact privacy@perspetivo.com. You can also contact Sweden’s Data Protection Authority (IMY) via imy.se.
11. Data Protection Oversight
Our appointed Data Protection Officer (DPO) oversees all compliance and security practices. Contact: privacy@perspetivo.com
12. Security Breach Protocol
In the unlikely event of a data breach involving your personal data, Perspetivo follows a structured incident response plan. Affected individuals and relevant authorities will be notified within 72 hours, in accordance with Article 33 of the GDPR.
13. Ethical Data Use
Perspetivo is committed to responsible and ethical use of personal data. We do not engage in automated profiling or decision-making that impacts individuals. Our research processes prioritize inclusion, dignity, and informed consent.
14. Updates to Privacy Policy
We may revise this Policy to reflect new services or legal requirements. If we make significant changes, we will inform you via email or website updates.
If you have questions about how Perspetivo processes your personal data, or the contents of this Policy, you can at any time email privacy@perspetivo.com.
