95% Are Telling Us to Stop Calling

This insight says a lot about the gap between traditional research methods and the way people actually live today. Phone-based surveys, once considered a reliable way to gather opinions, are no longer aligned with how people want to share their views. They interrupt. They demand time and attention on someone else’s terms. And more importantly - they miss out on certain audiences.

When surveys don’t meet people where they are, participation drops. And when participation drops, the data becomes skewed. That’s a problem, especially when insights drawn from that data are used to shape decisions, policies, products, or strategies that affect all of us.

At Perspetivo, we believe the method is part of the message. That’s why our platform is built for how people actually live and communicate, online, on-demand, and on their own terms. We design our surveys to be accessible on mobile, available in multiple languages, and simple to answer when it suits the participant. Because when surveys become easier to answer, the data and insights become more useful.

The shift away from phone surveys isn’t just a matter of convenience. It’s about accuracy. It’s about reaching groups that have historically been left out. And it’s about recognizing that modern research requires modern tools.

If 95% of people are saying “not by phone,” it’s time we listen and adapt.