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Intro
Intro is best suited for organisations looking for an accessible first step into continuous, representative research.
Start making better decisions with representative data.
Intro gives you an easy way to bring reliable, representative insights into your decision-making throughout the year. Run up to two national surveys with at least 500 respondents per study and follow the results through your interactive dashboard. It’s a simple starting point for organizations that want to understand their market, audience or society beyond assumptions.
Always in Perspetivo
With a Perspetivo subscription, you can run representative research yourself. From question to insight, all within one platform.
Build your survey, reach the right audience and follow your results as they come in. Perspetivo ensures your data accurately represents the people you want to understand, including groups often underrepresented in traditional research.
Every study meets established statistical standards, with a minimum 95% confidence level and a 5% margin of error. All responses are completely anonymous and handled securely in accordance with GDPR.
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Frequently Asked Questions
What is representative data?
Representative data accurately reflects the composition of the group you want to understand, for example, the Swedish population. This means that age, gender, geography, education level, and other relevant variables are proportionally balanced, so that your insights mirror reality rather than skewed or partial views.
At Perspetivo, we take active steps to ensure representation, including targeted recruitment, multilingual surveys, and adaptive formats to reach underrepresented groups.
What is a panel?
A panel is a group of individuals who have voluntarily signed up to participate in surveys. Our panel includes people from across Sweden, covering a wide range of demographics, backgrounds, and life experiences.
Panelists are recruited with quality and diversity in mind, and verified through BankID to ensure every respondent is a real person. They participate anonymously and can opt out at any time.
What is a dashboard?
A dashboard is a digital analysis tool where you can view your survey results in real time. It typically includes:
Summary statistics and key findings
Filter options by demographics (e.g. age, gender, region)
Time-based trends
Export functions for data and reports
With Perspetivo’s dashboards, you can easily explore, compare and act on your insights, without needing to manually dig through spreadsheets.
What is a sample?
A sample is the group of people selected from a larger population to participate in a survey.
Instead of asking everyone in your target group (e.g. all adults in Sweden), you ask a smaller group, the sample, and analyze their responses to draw conclusions about the whole.
For the data to be reliable, the sample must be representative of the larger population. This means that key characteristics like age, gender, geography, and other factors are proportionally included, not over- or underrepresented.
What is “margin of error”?
The margin of error tells you how much your survey results might differ from the actual views of the entire population. It’s expressed as a percentage, and the smaller the margin, the more precise the results.
For example, if a result is 52% with a ±3% margin of error, the true value could be between 49% and 55%. The margin depends on the sample size, larger samples tend to have smaller margins of error.
What is confidence level?
The confidence level shows how certain you can be that the survey results fall within the margin of error. The most common level is 95%, which means that if the same survey were conducted 100 times, the results would fall within the stated margin 95 of those times.
In short: A 95% confidence level means you can trust that your insights are statistically solid, within a known margin of uncertainty.
Where is Perspetivo’s data stored?
All data is stored on secure, GDPR-compliant servers within the European Union. Our primary providers include DigitalOcean, Google Cloud, and BigQuery, with servers located in Sweden, Germany, and Ireland. We do not transfer personal data outside the EU without appropriate safeguards in place.
How do you comply with GDPR?
Perspetivo fully complies with the General Data Protection Regulation (GDPR). Key practices include:
Explicit, informed consent from panelists
Anonymisation of survey responses
Secure data storage within the EU
No tracking, resale, or third-party targeting
Right to access, correct or delete personal data
Strict internal data access policies
No automated decision-making based on personal data
We also appoint a Data Protection Officer (DPO) who oversees all compliance and security matters. For more information, see our Privacy Policy.
