Privacy and Cookie Policy
Last updated: 12 Mars 2024
Last reviewed: 15 November 2024
Data Controller
Perspetivo AB (“Perspetivo”, “we”, “us”, “our”) is a data controller of personal data (“Data”). At Perspetivo, we take your privacy very seriously and ensure that all applicable data privacy regulations are observed. In this section, you can learn about how we process your Data when you use www.perspetivo.com (“Site”, “Sites”) or our corresponding Perspetivo portal (“Portal”).
This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through links that we provide to you. These third parties are owned and operated independently from us and have their own separate privacy and data collection practices. Any personal data that you provide to these third parties will be governed by the third party’s own privacy policy. We cannot accept liability for the actions or policies of these independent third parties, and we are not responsible for the content or privacy practices of such sites.
About Perspetivo
Perspetivo is a leading representative survey company in the Nordics enabling inclusive growth. We believe that impact is made through direct dialogues with both majority and different minority groups in order to future-proof organizations by including more perspectives. By doing so, we aim to understand, reflect and develop the society in which we live.
Ultimately, all our work is about enabling a society wherein all people are welcome, and all voices are heard. We do this by inviting as many perspectives as possible, always aiming to get a full, clear view, because a full view leads to better decision making for all. Perspetivo’s panel provides the first database in the Nordics for deeper understanding of all parts of society, no matter the age, socioeconomics, mother tongue and much more – we enable you to include all voices before making important decisions for your organization and for your society as a whole.
Categories of Personal Data
Depending on your interaction with Perspetivo, we may process different categories of your Data.
Of visitors to our Sites, the categories of Data that we may process include:
– Name
– Email address
– IP address (for security)
– Marketing preferences
Additionally, when submitting feedback or query forms, you may be asked to provide your name, email address and feedback message or query.
When completing surveys through our Portal, we may process additional categories of Data. This data is linked to a randomly-generated user ID, and not to the individual themselves. These categories of Data may include:
– Gender – Sexual identity – Ethnic identity – Birth date – Zip code – Period of residence – Country of birth – Mother tongue – Level of education – Occupational information – Income level – Number of children – Number of household members – Number of pets – Civil status – Heritage – Personal experiences and habits
This Data is collected when you register or use our Sites or Platform, partake in surveys and research groups, opt-in to cookies, opt-in to receiving marketing material, submit feedback forms, from public records as well as through direct correspondence between Perspetivo and yourself.
Purpose
Perspetivo processes your personal data in order to fulfill our services and mission. We do so under the legal bases outlined in the General Data Protection Regulation (GDPR), Article 6(1). Specifically, we process your data for the following purposes:
Purpose | Legal Basis:
Collecting and analyzing survey responses| Consent; Legitimate Interest
Sending marketing communications | Consent
Improving website performance and analytics | Legitimate Interest Processing
Employment applications | Legal Obligation; Legitimate Interest
Conducting demographic and societal research | Consent; Legitimate Interest
Managing contact forms and support queries | Consent; Contract
Detecting fraud or risk | Legal Obligation; Legitimate Interest
We aggregate personal data wherever possible to prevent individual identification and anonymize research outputs. We never use your data for automated decision-making or profiling that could impact you personally.
Data Retention
Unless required by law, Data is retained for up to 36 months after your last interaction with Perspetivo, after which it is technically erased. Interaction with Perspetivo includes, for example, using our Sites, Platform, services or opening marketing communications from us.
You can at any time opt-out of receiving marketing communications or close your account by following on-screen instructions or by contacting us at privacy@perspetivo.com.
Employment Applications
For both published vacancies and open applications, our recruitment process may involve the processing of the following categories of Data of our applicants: name; postal address; email address; telephone number; government-issued identification; references and CVs. This Data is retained for up to 12 months after the application date, or for as long as we have a legitimate business need for it. This Data is collected from public records, third-party recommendations and referrals, and through direct correspondence between Perspetivo and yourself.
Third Parties and Countries
We may share your personal data with affiliated companies and carefully selected third-party service providers who support us in delivering our services. These providers operate under strict confidentiality agreements and are only permitted to process your data to perform specific tasks on our own behalf.
Examples of services we may engage include:
– Cloud infrastructure and secure data hosting
– Payment processing
– Cybersecurity and system integrity
– Market research and analytics
– Survey delivery and customer communication
– Legal and compliance advisory – Customer relationship management
As a default, we only share aggregated or fully technical anonymized data with third parties unless otherwise necessary for specific service delivery. All partners are obligated to follow GDPR-compliant data protection standards.
Our data is hosted within the European Union, primarily on Digital Ocean, Google Cloud and BigQuery infrastructure located in Sweden, Germany and Ireland. In any case where we transfer data outside the EU, we ensure that the third country has been deemed adequate by the European Commission or that appropriate safeguards such as Standard Contractual Clauses (SCCs) are in place.
Perspetivo does not sell your personal data.
To request more detailed information about third-party vendors, please contact us at privacy@perspetivo.com.
Cookies
A cookie is a small text file that a website or application requests to save on your device. Cookies are widely used to help websites function, improve user experience, and collect insights.
Perspetivo uses only essential cookies — those necessary for our Sites and Portal to function properly. These cannot be disabled as they are required for site integrity and performance.
We also use Simple Analytics to understand aggregate visitor behavior on our website. Simple Analytics does not track individual users, does not store personal data, and does not use cookies for marketing or profiling purposes. To learn more, visit https://simpleanalytics.com/.
We do not use any tracking, advertising, or personalization cookies.
Our cookie banner appears on our public website (www.perspetivo.com) and reflects this policy. Should we introduce other types of cookies in the future, we will first request your explicit consent and provide updated preferences management.
PTS, the regulatory authority in the field, provides additional information about cookies on its website, pts.se.
For information on how to manage your browser’s cookie settings, follow these links:
Cybersecurity
We protect your Data using technical and organisational security measures. In order to prevent unauthorised access and ensure data accuracy, we have implemented strict guidelines for the organisation regarding the processing of personal data, including the use of two-factor authentication (2FA), SSL encryption, reCAPTCHA v3, and trusted third-party cloud data storage, with servers located within the EU.
Your Rights
Under the EU General Data Protection Regulation (EU GDPR), you have the right to transparency in how your Data is processed. This means that you can at any time:
– Request an extract of what Data we process about you, – Request that we correct any Data that is incorrect, – Request that we erase your Data, – Request that we limit how your Data is used, – Object to the processing of your Data that we deem legitimate, – Request to have your Data transferred from Perspetivo’s system to another body, i.e. data portability, and – Revoke previously granted consent to any of our personal data processes.
If you would like to request any of the above, please contact us at privacy@perspetivo.com.
You are entitled to contact Sweden’s data protection authority, Integritetsskyddsmyndigheten (IMY), to file a complaint if you are dissatisfied with how we process your Data.
More information about the EU GDPR can be found at imy.se and ec.europa.eu.
Data Protection Oversight
Perspetivo’s data protection practices are overseen by our Data Protection Officer (DPO). He ensures compliance with applicable data protection laws and manages internal reviews and audit readiness. For any questions related to data privacy, users and stakeholders may contact our DPO at privacy@perspetivo.com.
Security Breach Protocol
In the unlikely event of a data breach involving your personal data, Perspetivo follows a structured incident response plan. Affected individuals and relevant authorities will be notified within 72 hours, in accordance with Article 33 of the GDPR.
Ethical Data Use
Perspetivo is committed to responsible and ethical use of personal data. We do not engage in automated profiling or decision-making that impacts individuals. Our research processes prioritize inclusion, dignity, and informed consent.
Changes to Perspetivo’s Privacy Policy
We may periodically update this Policy in order to accurately reflect changes to operations, or for regulatory reasons. When this happens, we will inform you by reasonable correspondence – for example, by email, on our Sites. etc
Contact Information
If you have questions about how Perspetivo processes your personal data, or the contents of this Policy, you can at any time email privacy@perspetivo.com.
