Our Why

Our work is about enabling a society where all people are welcome, and all voices are heard. We base our research on representative data by inviting as many perspectives as possible. We believe in Asking Everyone. Because representative data is not only democratic, it also leads to accurate and trustworthy insights.

Man planting a plant in the ground
Perspetivo's

Background

Perspetivo was founded in 2022 by Suzan Hourieh Lindberg who came from Volvo Car Mobility, David Khabbazi from Stockholm Municipality, and Zilan Lawan, VP of the soccer team Dalkurd. Combined they have backgrounds in statistics, communication, anthropology, political science, psychology, leadership development, tech, and business development. Perspetivo is originated by The Social Few, a strategic partner for data-driven inclusion.

The journey started when the founders of Perspetivo identified a market and societal imperfection: important decisions are based on unreliable data that does not reflect the entire population.

Historically, there have been parts of the population that have been considered, and still are considered, difficult to reach. This has resulted in the survey industry traditionally only including voices from the majority society. At the same time, we see a rapid change in the Swedish demographics.

Did you know that every fourth Swede has two foreign-born parents, that Arabic is the largest minority language in Sweden, and that minorities have a yearly purchasing power of 400 billion SEK? These are just some of the perspectives that are rarely included in research.

At Perspetivo, we know that companies and organisations need representative data and insights to make important decisions that impact not only the company itself but also society at large. Today, Perspetivo is the most representative research company in the Nordics, that helps organisations become more effective in their decision-making by including more voices.

Team Perspetivo

At Perspetivo, we are proud of being a diverse team with team members that come from different industries, disciplines, and parts of the world. Collectively, we speak 14 languages (so far) and we value high perspective density among the team.

Suzan Hourieh Lindberg

Co-Founder and CEO

Suzan Hourieh Lindberg

David Khabbazi

Co-Founder and
Product Owner
Perspetivo Platform

David Khabbazi

Zilan Lawan

Co-Founder

Zilan Lawan

Siarhei Thor

Data Scientist, Urban
Planner and Architect

Siarhei Thor

Olivia Hansson

Head of Communications
and Product Owner
Perspective/Equality Data

Olivia Hansson

Ameer Abdulal

Data Analyst

Ameer Abdulal

Ella Schauman

Client and Project Manager

Ella Schauman

Every week, we publish an update.

Perspetivo's analysis platform now features an interactive dashboard, enabling customers to navigate their data seamlessly through personalized user accounts. With cross-tabulation and advanced filtering capabilities, users can uncover the narrative within their data and effortlessly derive insights tailored to the specific needs of their organization. Our analysis manager, Ameer Abdulal, explains how.
Do foreign-born Swedes feel integrated into Swedish society? Which aspects of society have provided the most effective support in their integration process? Moreover, what improvement suggestions does the target group offer?
The Perspetivo platform enhances decision-making in real estate and urban development by providing data from all societal groups. Our unique approach drives sustainability, safety, and inclusivity. By aligning operations with our insights, organisations secure long-term profitability and contribute to a better quality of life for all.