Our Why
Our work is about enabling a society where all people are welcome, and all voices are heard. We base our research on representative data by inviting as many perspectives as possible. We believe in Asking Everyone. Because representative data is not only democratic, it also leads to accurate and trustworthy insights.
Background
Perspetivo was founded in 2022 by Suzan Hourieh Lindberg who came from Volvo Car Mobility, David Khabbazi from Stockholm Municipality, and Zilan Lawan, VP of the soccer team Dalkurd. Perspetivo is originated by The Social Few, a strategic partner for data-driven inclusion.
The journey started when the founders of Perspetivo identified a market and societal imperfection: important decisions are based on unreliable data that does not reflect the entire population.
Historically, there have been parts of the population that have been considered, and still are considered, difficult to reach. This has resulted in the survey industry traditionally only including voices from the majority society. At the same time, we see a rapid change in the Swedish demographics.
At Perspetivo, we know that companies and organisations need representative data and insights to make important decisions that impact not only the company itself but also society at large.
Team Perspetivo
At Perspetivo, we are proud of being a diverse team with team members that come from different industries, disciplines, and parts of the world. Collectively, we speak 14 languages (so far) and we value high perspective density among the team.
Co-Founder and CEO
Suzan Hourieh Lindberg
Co-Founder and
Product Owner
Perspetivo Platform
David Khabbazi
Co-Founder
Zilan Lawan
CFO, Client and
Project manager
Ella Schauman
Head of Communications
and Product Owner
Perspective/Equality Data
Olivia Hansson
Data Analyst
Ameer Abdulal
Every week, we publish an update.
- April 11, 2025
- March 3, 2025
- October 3, 2024
